Why Your Small Business Should Outsource SEO

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There are at least 28 million small businesses all across the United States, according to the U.S. Small Business Administration.

In fact, the SBA’s Office of Advocacy reported that independent businesses with fewer than 500 employees comprised 99.9% of all firms in 2017. In 2014, those small businesses added 1.4 million net new jobs — which means these businesses contribute more new positions for Americans than large corporations of 500+ employees do.

Despite the fact that they have fewer employees (and, therefore, fewer resources), small businesses often try to do it all. But whether your organization is one of the 414,000 startups in the U.S. or you’ve been around for more than a decade, there’s no way you can handle all of your daily operations and take on digital marketing tasks, too. When small businesses try to wear so many hats, the final result tends to suffer. Fortunately, there are alternatives to trying — and failing — to take a DIY approach to digital marketing: you can outsource SEO instead. Here’s why you should consider it.

  • SEO Agencies Have More Extensive Knowledge and Tools: The DIY approach might work for small home improvement tasks, but it really has no place in your business. If you want your SEO done right, you should work with the experts. Sure, you can conduct some Google searches to obtain some beginner’s knowledge about SEO. But SEO really isn’t something you can learn overnight (or even in a week). It takes a lot of time to learn about SEO and keep up with the latest trends. Plus, you’ll need industry tools to gain insight into your strategy. When you work with an SEO agency, your analysts will be knowledgeable and will have the software needed to go after your desired results — because that’s literally their job. But when you try to go it alone, the outcome will be amateurish at best.
  • Outsourcing SEO Is Actually More Cost-Effective: When you run a small business, everything comes back to your bottom line. You might assume that a DIY approach will save money, but you may actually end up spending more if you try to handle your search engine optimization in-house. You’ll have to devote a lot of time to learning about this practice, which will take time away from your business’s core operations. You’ll also be more prone to making mistakes with your SEO, which can represent a waste of time at best and a potentially site-penalizing misstep at worst. Keep in mind that SEO is an ongoing practice; it’s not just “one and done.” When you outsource SEO, you’re investing in a process that will offer a greater return and that can allow you to focus on what actually matters (running your business!).
  • When You Outsource SEO, Your Content Will Speak For Itself: Although no one else knows more about your business than you do, overly promotional content won’t actually help you increase traffic or convert leads. Optimized content will offer helpful, relevant information to internet users and will allow potential clients to actually find you on the web. An SEO agency can craft excellent content that allows you to become a leader in your industry. When you DIY your SEO, you may never know whether your blog posts are even being found and read. We say that “content is king” for a reason. By choosing to outsource SEO, you can rule the kingdom with your content.

Small business owners are used to doing everything themselves. But if you actually want to build your brand, it’s time to consider hiring some industry experts to help you get there. When you outsource SEO, you’ll be in a much better position (literally and figuratively!) to attract new customers and to boost your business visibility.

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