What’s Lens Challenge? Check Out NEW Snapchat Feature Borrowed from TikTok

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Snapchat introduced a new “Lens Challenge” feature that lets users share interactive lip syncing videos similar to another app – TikTok.

Read the details on Nexter.org.

snapchat-tik-tok-lip-challenge-pic

Source: Snapchat

What is Lens Challenge?

It’s well-known that even the laziest companies have already copied Snapchat, but this time it borrowed a new feature from TikTok, an app for creating and sharing videos.

Snapchat presented a new “Lens Challenge” feature that lets users share interactive lip syncing videos just like TikTok.

The new Lens Challenge is built on Snapchat’s augmented reality lens platform. The users can try “challenges” with the help of the lens within the app or via Discover.

Source: Snapchat

So, basically, the users can now create their own lip-sync video, adding animated AR effects, and share it with friends and other Snap’s users. The Our Story will choose the best videos for each challenge.

Now you are probably wondering what will be the first challenge? Well, of course, it’s something Christmas-related – Gwen Stefani’s “Jingle Bells.”

Also, the app gives an opportunity to create make their own “challenges” that are supposed to become viral and popular among teens similar to TikTok videos.

Snapchat actually is not the only one to copy TikTok, Facebook that has a lack of ideas has also introduced app Lasso that has similar features.


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What's Lens Challenge? Check Out NEW Snapchat Feature Borrowed from TikTok
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What's Lens Challenge? Check Out NEW Snapchat Feature Borrowed from TikTok
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Snapchat introduced a new "Lens Challenge" feature that lets users share interactive lip syncing videos similar to another app - TikTok. Read the details on Nexter.org.
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