The End of Epoch: How Millennials Killed America’s Iconic Beer Brands


“King of Beers” is dead. Long live the King!

Budweiser, once the best-selling beer in America, is no longer in the top three best-selling brands. Seems that Americans fell out of love with Budweiser.

Americans’ beer tastes are changing

Overall, beer sales were down slightly in the United States last year.

The rise of craft beers, drinkers’ changing tastes and a booming wine and spirits industry have pressured global brewers like Anheuser-Busch InBev (BUD), which makes Budweiser, Bud Light, Michelob Ultra, Natural Light and Busch, as well as Coors Light and Miller Lite parent Molson Coors (TAP).

Scroll down to see what beer is a new No.1.

No.6 Michelob Ultra


No. 5 Corona Extra


No. 4 Bud


No. 3 Miller Lite


No. 2 Coors Light


No. 1 Bud Light


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The End of Epoch: Why Did Millennials Kill America’s Iconic Beer Brands?
The End of Epoch: Why Did Millennials Kill America’s Iconic Beer Brands?
"King of Beers" is dead. Long live the King!
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