Strategies to Reduce the Risk of Online Clothes Shopping


The fashion retail industry has seen tremendous changes over the course of its history. However, it has not seen a transformation quite like when the e-commerce industry entered the picture. The internet has provided a level playing field for fashion e-commerce with up to 15% increase in sales in the US alone in 2018. Since then, these numbers have consistently grown, especially now that consumer behavior towards online shopping has changed. Not only is this the number one choice for most shoppers, but they also expect fashion and clothing brands to adapt their customer service and communications to suit this method of shopping.


If you are new to online clothes shopping, there are certain benefits to enjoy such as the ease and convenience of shopping. It has made the idea of shopping fun since you can browse through multiple options in a span of a few minutes. All you have to do is hop from one website to another in search of the items you want rather than spend hours going from one brick and mortar store to another. Your geographic location won’t serve to limit your options when it comes to shopping, too!

Discover the benefits you can enjoy and some of the risks associated with online shopping.

Benefits and Risks

Aside from the obvious benefits of online clothes shopping such as convenience and access to more options, the ability to get personalized options is one of the top advantages of e-commerce. Retailers and sellers online use data analytics in order to understand their customer behavior and preferences when shopping. This enables them to provide a personalized e-commerce experience, thanks to AI and machine learning.

By analyzing user data and customer profiles, the online stores are able to recommend items that you may want based on your previous shopping choices. It will enable the online store algorithm to choose recommendations that best fit your personal style preferences. At the same time, online shopping has enabled competitive pricing since there are many operational costs that are taken out of the equation by moving the retail distribution online.

However, online shopping has posed a few challenges, on top of the aforementioned benefits. One of the obvious challenges right off the bat is to get the correct sizing. Due to the inability to try-on the products physically, sizing has been a key issue. Many online shops have tried to mitigate this issue by providing virtual try-on services in order to give customers a better idea of the correct sizing options when shopping for the clothes they want. This is why it is important for online retail stores to provide detailed and precise information about the products being listed so customers can make an informed decision.

Poor logistics is another common issue. From delayed production to lengthy delivery, there are many of these horror stories when shopping online. This does not even take into account all of the lost or damaged parcels due to mishandling.

To add to the list, the growing demand for clothing items online has also led to overproduction of clothing items. Indeed, online shopping has sadly given way to the growth of the fast fashion industry in an effort to cater to the growing demand in the market. This is definitely an issue of sustainability and many of these clothing stores use materials that are harmful to the environment in an effort to lower production costs.

Thankfully, there are websites like Thredup that are dedicated to reducing waste by selling recycled or pre-loved items. It has also started a movement towards thrifting in order to discourage consumers from buying new clothing items all the time. You can learn more about how the service works in this Thredup Rescue Review.  Aside from ThredUp, other alternatives to buy secondhand clothes online include eBay, The RealReal, and Tradesy.

Tips to Lower Risks Associated with Online Shopping

To foster a better and improved shopping experience online, here are some of the tips to keep in mind to lower aforementioned risks.

  • Shop only from online retail stores with a clear returns policy. You want to make sure that you can return or exchange a product if the sizing is not right or there are certain issues with quality.
  • When shopping for clothes, opt for websites that offer size charts. This is a helpful tool to help combat the sizing problems often faced with online shopping. If possible, always take note of your own measurements so you can compare it against the chart.
  • Shop from websites that provide a detailed product description. Take note of the materials used and look at the product photos. The above information will enable you to assess the quality and construction of the product since you won’t be able to physically examine it.
  • Check the buyer feedback. Always look at verified purchases to know what other buyers think about the product you are considering.
  • Choose online shops that support sustainability. This is a simple step you can take to reduce your carbon footprint. At the same time, you can even get your clothing items at a lower price!

With these tips, you will hopefully have a more meaningful yet fun shopping experience online.

Like this post? Let us know!
  • CoolAF (0%)
  • Cool (0%)
  • Whatever (0%)
  • Boring (0%)
  • WTF (0%)
Strategies to Reduce the Risk of Online Clothes Shopping
The fashion retail industry has seen tremendous changes over the course of its history.
No tags for this post.

More News from Nexter