7 Top Worst Advertising Fails: Kleenex Sexist Ad, Racist Heineken, Scandalous H&M + 4 More

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Everybody makes mistakes but when you’re a global brand – the scandal may cause you millions.

Nexter.org made a list of most scandalous commercials in last few years. 

Kleenex sexist ad

Source: Kimberly-Clark

Kleenex has renamed ‘Mansize’ tissues that were launched in 1956. “Kimberly-Clark in no way suggests that being both soft and strong is an exclusively masculine trait, nor do we believe that the Mansize branding suggests or endorses gender inequality. Our Mansize tissues remain one of our most popular products, with 3.4 million people buying these tissues every year.”

They decided to rebrand the boxes due to criticism. “Thanks to recent feedback we are now rebranding our Mansize tissues to Kleenex Extra Large,” Kimberly-Clark said in a statement. “Consumers may see the new name on our larger boxes in stores already.”

People were glad about the rebranding, however, some of the users stated that this changes has no sense and shared their opinion on Twitter:

Heineken racist advert

Heineken’s new commercial for its light beer was removed after it received some complaints that it was racist.

Chance the Rapper was the first one to draw attention to this ‘terribly racist’ and considered the advert was intentionally provocative to stir conversation and get more views.

Here’s the advertisement itself:

H&M advertisement

For H&M clothing brand 2108 started with a huge scandal and massive boycott. The reason is racist advertising campaign that included a black child to model a hoodie with the slogan “coolest monkey in the jungle” written across it. Was it a stupid mistake or a hidden message?

After the image went viral, many celebs and other Twitter users started leaving angry comments. Thus, The Weeknd announced on Twitter that he would no longer be affiliated with the brand:

Pepsi advert amid outcry

Pepsi advert was starring reality TV star Kendall Jenner sparked an outcry and accusations that the drinks maker was trivializing recent street protests across the US.

The advert featured Kendall Jenner diffusing the tension by walking to the police line and handing an officer a can of Pepsi.

In a statement posted on its website, Pepsi said they did not intend to make light of serious issues.

Nivea racist care

German skincare brand Nivea also failed its “white is purity” deodorant advert that was deemed discriminatory and racially insensitive.

Nivea has apologised and removed an advert from brand’s Facebook page.

United Colours of Benetton

It’s hard to find someone who hasn’t saw this picture. It was a part of Benetton’s “Unhate” campaign launched in 2011.

The main criticism the company received from the Vatican for a “totally unacceptable” image of Pope Benedict XVI kissing an Egyptian imam, and subsequently withdrew the ad.

The Vatican said in a statement that the ad was “damaging not only to the dignity of the Pope and the Catholic Church but also to the feelings of believers”.

The White House also disapproved of the images featuring then-President Barack Obama but Benetton kept those.

united-colors-of-benetton-photo

Dove Accused of Racism

This racist ad caused a huge hype in 2017. In a Facebook ad for Dove body wash, a black woman removes her brown shirt. “Suddenly”, underneath is a white woman in a light shirt. The message was understood as a “dirty” black person cleansed into whiteness.

Dove apologized, writing on Facebook: “Dove is committed to representing the beauty of diversity. In an image we posted this week, we missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused.”

So I'm scrolling through Facebook and this is the #dove ad that comes up…. ok so what am I looking at….Goodmorning…

Gepostet von Naythemua am Freitag, 6. Oktober 2017


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7 Top Worst Advertising Fails: Kleenex Sexist Ad, Racist Heineken, Scandalous H&M + 4 More
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7 Top Worst Advertising Fails: Kleenex Sexist Ad, Racist Heineken, Scandalous H&M + 4 More
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Everybody makes mistakes but when you’re a global brand - the scandal may cause you millions. Nexter.org made a list of most scandalous commercials in last few years. 
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