EA Armageddon: Microsoft Considering to Purchase Electronic Arts for $130 billion

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Analytics keep building theories on the possible Microsoft purchase decisions. Among the companies it’s going to get are Electronic Arts, Valve и PUBG Corp.

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The end of EA

Microsoft has a cash reserve of at least $130 billion acquired by the recent tax cuts, which is a good sign for big companies like this one.

On the other side, the market capitalization of Electronic Arts is about $35 billion. What does it mean? That it costs almost nothing for Microsoft to get EA.

Rumors of that kind are constantly spreading in the gaming industry. But recently the wave had its new peak because Microsoft experiences the lack of unique and popular games. Thus it’s thinking about acquiring EA Studio.

Surely, EA isn’t the only one studio that Microsoft is considering to purchase. Both Valve и PUBG Corp., the creators of PlayerUnknown’s Battlegrounds, are in a high demand.

microsoft-electronic-arts-pic

Source: EA

What’s more likely to happen?

The second option is more interesting: if Microsoft buys Valve, it will at least integrate Xbox Live online services on Steam and greatly increase the number of users of the Xbox platform.

Steam service is really popular among Counter-Strike and Dota 2 players, so it’ll fulfil Microsoft desires.

In addition, Valve goals can be redirected from supporting and developing Steam to the development of games.

However, Electronic Arts produces sports games that are very popular and are usually on the tops of the sales charts.

Also, Microsoft has similar views on the model of distribution of games (EA Access), although Electronic Arts always runs behind.

“They [Microsoft] had a lot of success with Bungie, but a lot of other things haven’t panned out so well. What are they going to do different this time?” David Cole, owner of DFC Intelligence, stated.

Well, it’s hard to argue with this statement as Microsoft has been looking for a boost for a long time.

pubg-microsoft-pic

Source: PUBG Corp.

See also:

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EA Armageddon: Get to Know When Microsoft Will Gobble Up Electronic Arts, Valve and PUBG Corp.
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EA Armageddon: Get to Know When Microsoft Will Gobble Up Electronic Arts, Valve and PUBG Corp.
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Analytics keep building theories on the possible Microsoft purchase decisions. Among the companies it’s going to get are Electronic Arts, Valve и PUBG Corp.
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