How to Start an Online Dating Business in the UK


People look for everything on the Internet, even love. Statistics reveal that revenues for the online dating market in the UK are expected to reach $95 million in 2021. This opens numerous business opportunities like building custom software, namely,  an online dating site. If you are considering this idea to start your own company, this article will help you. We provide a guide on dating website development and valuable advice.


What is a Dating Website?

Modern dating websites aim to match users according to various criteria. In the UK, there are two leaders in this industry: and Harmony. Besides them, no notable companies are offering services in this sphere. So, creating and running a dating website is an excellent opportunity.

Must-have Features

Let’s look more closely at the functionality of dating websites. Its basis is finding matches between people by applying various filters like age, geolocation, preferences, etc. As a rule, this option is free. 


Once the users have defined their interests and gotten acquainted with the search results, they can send a message to the people they like. This is sometimes a paid option.

A Guide on Starting a Dating Service Business

To get more insight, here is our step-by-step guide into an online website or dating app development. Let’s get started!

1. Find Your Niche 

One of the most critical processes in beginning any business is defining your target audience. With increasing competition on the market, you need to offer a unique solution that will make you stand out in the clients’ eyes. Think about the needs of your potential customers. You can also research the market to ensure your ideal niche is still in demand and enough users are waiting for your new original solution.

2. Build a Brand Image

Now that you know your audience’s needs and preferences, it’s time to build your brand. Take this process seriously as unique and recognizable brand identity is the key to success. Develop an attention-grabbing name and an original logo.

3. Make a Visitor-Friendly Environment

Remember that you start an online dating business for people who have feelings and emotions. Consider that some users may be unconfident or nervous, so build a welcoming environment that turns online dating into an engaging experience. Encourage your clients to express themselves and tell their friends about your amazing dating website. 

4. Realize the Software Significance

It is not easy to develop and run a dating site. If you lack the knowledge or experience to handle all of it yourself, you can always turn to professional software development companies to cover all the technical aspects and present an excellent dating website according to your requirements. Outsourcing software development will save you much time, energy, and finances.

5. Lower Your Expectations

If you plan to charge your clients monthly, offer a free trial first. Don’t forget about special offers and discounts, especially when just starting your website. Moreover, the statistics show that most users in the UK don’t pay for using a dating website. That’s why you should consider a freemium monetization model for your business. Make creative offers like coupons, promo codes, etc. It will attract more users without an obvious need to pay. 

6. Market

Advertising will make your business recognizable. You need to build a strong relationship with your target users and help them understand why they should try your product. Here are the most original ways to advertise your dating website that doesn’t require much cost.

Collaborate With Influencers

Relationships with bloggers and influencers will provide many mutual benefits. They will show their audience a real-life experience with your website. 

Join the Trade Association

It can give you valuable support and solutions for your problems. It is not obligatory to join, but you will be more reliable for your clients if you join the association. To become a member, you need to stick to the code of practice. 

One more piece of advice is to launch a speed dating business in big cities like London or Manchester.

The Cost to Start a Dating Website

The cost of developing and running such a website hinges on lots of criteria like functionality, complexity, hourly rate of developers, etc.


The online dating business is a booming industry in 2020-2021. Presenting your own dating website will give you an opportunity to earn a lot of money. Remember that you should always consider your customers’ needs and keep a positive and reliable brand image. It will be your way to success. We hope our article helps you build an excellent website. We wish you good luck with your software development.

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How to Start an Online Dating Business in the UK
How to start an online dating business in the UK? A guide on developing an amazing dating website in 2021.
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