How To Choose The Best Website Color Schemes in 2019


To state color schemes are an important aspect of web design is something of an understatement. They are actually one of the most critical factors to be taken into consideration by website managers and designers. Regardless of the scale of your operation, whether this is a personal blog, a affiliate marketing network like or a web platform which will engage with huge numbers of customers in multinational outlets, it’s imperative the color scheme you choose is appropriate to your subject. If you’re considering launching a new website in 2018, here are the critical factors you need to take into consideration in terms of the colors to apply throughout your pages.

Elements to consider

It is worth emphasizing the different aspects of color when it comes to design. There will be an overall theme which will embrace a particular color alongside various complimentary shades. Each page will have background colors while the elements within them – tables, headings, paragraphs – will also need to be treated as important entities. Text will also need to reflect your overall brand.

The color must reflect your branding

So when it comes to branding, the first question you required to ask is what is your basic message to your visitors? There are myriad websites out there, dealing with everything from tax returns to booking seats at pop concerts, and all manner of topics in-between. But it should be fairly intuitive us to where your own subject matter lies in the scale of things.

For instance, if you are dealing with a relatively dry area, such as imparting technical information, it would make sense to use subtle color schemes. There should always be a correlation between the content of the web pages and the color which is used to attract the eye of customers. If a website specializes in, say, Christmas presents, that might well be a temptation to incorporate reds and greens, which we associate with holly or Santa Claus. You can imagine a website dedicated to Coca-Cola incorporating the lurid red design of the drink’s logo.

The good news is there are no hard and fast rules when you are introducing your own branding and much of this is down to common sense. In many cases, the color you choose will become associated with your content, rather than the other way round. If the articles about whatever you are promoting on your web pages are strong enough, your customers will undoubtedly accept whatever colors you chose to run with. Just as long as the hues are logical and not overly garish.

Combine complementary colors to create your perfect color scheme

While you can choose a basic primary color for your website, other considerations like typefaces and tables or other elements should follow on from this. Unless you are creating a website which is promoting novelty toys, it would be advisable to steer clear of hot colors, such as yellows and oranges. Web design requires subtlety. If you do wish to use contrasting colors, use these in headings or the colors which are activated when a hyperlink is moused-over.

In 2018 you have a wide variety of color pallets which you can refer to at the design stage. Most web building software will come with these color sequences inbuilt. You will also have the facility to preview pages in order to determine if your choice of colors has worked.

Once you do opt for secondary colors, for fonts and links and so on, ensure these are uniform. Your website should consist of a small number of basic colors which work well together, rather than a confusing mish-mash.

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