Coca Cola + Other Famous Brands Celebrate Diversity With Plus Size and LGBT Models In Ads

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While some brands work only with the skinny type of women with a perfect body, hair, and skin, some other companies live in real life and do not ignore the fact we are all different and it’s ok. 

Nexter.org gathered some of the most innovative ads of the brands who change the world.  

Coca-Cola

Coca-Cola is running ads in Hungary that include images of same-sex couples kissing and holding bottles of Coke. Now the company faces backlash from Hungarian politicians and conservative activists. But Coca-Cola has no plans to backtrack.

Love is love ❤️

Gepostet von Coca-Cola am Sonntag, 4. August 2019

The posters contain slogans, such as, “Zero Sugar, Zero Prejudice.”

The ads can be seen at train stations and elsewhere in the nation’s capital, according to several local media reports.

Nike

nike-plus-size-pic

Source: Nike

Nike’s flagship London store has introduced plus-size and para-sport mannequins to its redeveloped women’s floor, signaling a further step towards inclusivity for the sportswear .

Opened Wednesday, the new women’s floor at NikeTown London sells “extended offerings of plus-sizes,” as well as women’s team kits and customized sportswear.

Source: hayetrida.com

“To celebrate the diversity and inclusivity of sport, the space will not just celebrate local elite and grassroot athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space,” Nike said in a press release.

Gillette

Source: Gillette

Recently, Gillette Venus shared a photo of plus-size model Anna O’Brien, trying to celebrate diversity. However, their attempt has its share of critics who claim that the company is normalizing an unhealthy life.

Similar to what other companies with super skinny models are doing, just on the other end of the spectrum.

 

Victoria’s Secret

Model Barbara Palvin has announced she is the newest Victoria’s Secret Angel after working with the lingerie company off and on for over six years.

The news was first revealed by the Hungarian model, 25, on Instagram Thursday where she shared a video showcasing her work with Victoria’s Secret since 2012.

‘I never thought it would happen and it has exceeded all my expectations,’ Barbara wrote in a heartfelt post while announcing the exciting news.

 

Nike

You’ve probably already seen some of the hilarious ads from the Nike #BetterForIt campaign—a series of advertisements that say what every woman thinks when she exercises: “No shame in running half a half marathon,” “Oh good, a bunch of models right in front of me,” and, “Don’t mind me over here with my little baby weights…baby arms.”

 

Tiffany and Co.

The jewelry featured a same-sex couple on an engagement ring campaign months before the Supreme Court decision. “It was a perfect example of how the markets evolved and how the LGBT community is woven into the fabric of the country,” said Mr. Landry. See Creativity’s coverage of the campaign here.

 

H&M 

In 2016, H&M created a splash on social media with its stereotype-smashing campaign, She’s A Lady. Encouraging women to be fierce and fearless with their fashion choices rather than typically ‘ladylike’, the campaign was designed to break down gender norms and encourage self-expression.

The advert was particularly applauded for speaking about fashion in this context, instead of the standard focus on consumerism.


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Coca Cola + Other Famous Brands Celebrate Diversity With Plus Size and LGBT Models In Ads
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Coca Cola + Other Famous Brands Celebrate Diversity With Plus Size and LGBT Models In Ads
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While some brands work only with the skinny type of women with a perfect body, hair, and skin, some other companies live in real life and do not ignore the fact we are all different and it's ok.  Nexter.org gathered some of the most innovative ads of the brands who change the world.  
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