How To Get ‘Avengers: Infinity War’ Posters FREE Tickets + 5 Other Best Movies Marketing Campaigns
In the era of so many new movies and TV shows coming to the screen, cinema studios do their best to promote their movies.
Nexter.org found the most original and successful marketing campaigns in last few years.
Remove Thanos – get free ticket!
Just a week left till ‘Avengers: Infinity War’ premiere and fans in Australia went crazy as they finding free tickets behind posters!
As a part of a promotion, Marvel hid little present behind posters and one Reddit user, chrischar66, posted a photo of the discovery in Brisbane.
“Do you dare remove Thanos?” the poster reads and seems that now we do.
It turns out the competition is legitimate. Terms and conditions found on the Disney Australia website reveals that there are posters of this kind around Sydney, Melbourne and Brisbane.
Hurry up and catch your free ticket!
#Marvel fans in Australia have found free #InfinityWar tickets hidden behind peel-able posters of Thanos! #Avengers #MarketingStrategy pic.twitter.com/37xWZk4uE2
— Trevor Norkey (@TrevTheNork) April 18, 2018
The Dark Knight
One of the legendary marketing campaigns was dedicated to the Christopher Nolan-directed Batman series.
There were a fake campaign for the politician Harvey Dent, a fake newspaper called The Gotham Times and even cakes with cellphones baked into them that fans could later use to ring up the Joker.
Fans also left Joker playing cards with “HA HA” in comic book stores.
The Hunger Games
The Hunger Games also had massive online campaign featuring an entire online world, with ways to let the most dedicated fans unlock sneak peeks and exclusive content.
On top of that, they got a bunch of artists to participate in the soundtrack that were already a hit with their core audience, including Taylor Swift, Maroon 5 and Birdy.
Other less-conventional strategies included the electronic remix of “The Hanging Tree”, a song from the film’s soundtrack and the release of a line of “Capital Couture” clothing, with a website where they got fans involved with things like the “District Style Challenge.”
SEE ALSO
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The Simpsons Movie
Before The Simpsons Movie premiere, some of the most recognizable locations from the series appeared in real life.
7-elevens became Kwik-E-Marts, Jet Blue became “The Official Airline of Springfield” and Burger King let you make a Simpson’s version of yourself on their website. Everywhere you went, the line between cartoon and reality blurred.
Source: ads-links.com
The Deadpool
The Deadpool is famous for its marketing campaign that was executed beautifully in 2017.
From skull-poop emoji billboards to recreating Burt Reynold’s infamous pose on a fur rug for Playboy. Deadpool became the highest grossing R rated film of all time.
This idiotic/brilliant billboard is why I'm all in on the DEADPOOL movie. I'm an easy lay. pic.twitter.com/jSRorPvaCp
— Patton Oswalt (@pattonoswalt) January 13, 2016
Carrie
The remarkable classic horror film Carrie came out in 2013 and the marketing campaign went viral so quickly.
Using a team of actors and special effects experts, the marketers crafted a fake telekinetic event in a New York City coffee shop, featuring a stunt man’s “levitation” and the “spontaneous” movement of tables, chairs, pictures and books.
The end result was played out live for a number of unsuspecting patrons.
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