Four Giant Inflatable Boobs Are Seen Across London, UK – Here’s What Message They Hide

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Giant, inflatable breasts appeared in east London for Mother’s Day on Sunday. Nexter.org knows what message they are hiding.

boobs-uk-london-mothers-day-photo

Source: Elvie

 

Giant boobs with giant meaning 

A bunch of inflatable boobs popped up across London on Sunday — but there’s a good reason.

Femtech brand Elvie designed and installed the breasts in an effort to fight the stigma around breastfeeding and pumping in public after a survey of 1,000 18 to 80-year-old UK women in July showed that the UK has one of the lowest rates of breastfeeding in Europe.

boobs-uk-london-mothers-day-photo

Source: Elvie

 

The four giant breasts varied in size and color, with the smallest at three meters and the largest at six meters tall.

boobs-uk-london-mothers-day-photo

Source: Elvie

 

The installations are also dedicated to the Mother’s Day which is celebrated by Brits earlier than Americans.

The #FreeTheFeed campaign aims to empower women to feel “safe and comfortable breastfeeding or pumping anytime, anywhere and encourage the British public to support them,” according to the brand.

boobs-uk-london-mothers-day-photo

Source: Elvie

 

The survey, which was conducted by Censuswide on behalf of Elvie, showed that nearly half (45%) of UK mothers say that everyday life situations like office meetings prevent them from breastfeeding or pumping “due to common perceptions of nudity in public.”

Tania Boler, CEO of Elvie, said: “The #FreetheFeed campaign is an invitation to everyone to stand with all those women that have felt shamed or confined when breastfeeding or pumping.

boobs-uk-london-mothers-day-photo

Source: Elvie

“We know the giant boobs will raise a few eyebrows, but we want to make sure no one overlooks the way that this stigma has been used to repress women.”


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Summary
Four Giant Inflatable Boobs Are Seen Across London, UK - Here's What Message They Hide
Title
Four Giant Inflatable Boobs Are Seen Across London, UK - Here's What Message They Hide
Description
Giant, inflatable breasts appeared in east London for Mother's Day on Sunday. Nexter.org knows what message they are hiding.
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