Colin Kaepernick Is The Face Of Nike’s 30th Anniversary “Just Do It” Ad – Here’s Why Some People Are Actually Destroying Their Nikes
Colin Kaepernick was chosen by Nike as the face of a new advertising campaign dedicated to the company’s 30th anniversary.
Some Nike customers reacted extremely negatively and Nexter.org reports why.
In the center of a scandal, again
The unsigned quarterback who took a knee during the national anthem in protest of police brutality and racial inequality is the star of Nike’s new campaign.
He shared an image on his Twitter Monday of a close-up of his face with the words: “Believe in something. Even if it means sacrificing everything.” Nike’s Twitter account later retweeted his post.
Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Nike announced on Monday that American football quarterback Colin Kaepernick is the star of its 30th anniversary “Just Do It” campaign.
Kaepernick, 30, who took a knee during the national anthem in protest of police brutality and racial inequality last played in the NFL in 2016.
Kaepernick’s protest sparked other athletes to follow suit and outrage from NFL owners, sports fans, and from President Trump. During a rally in Alabama in 2017, Trump told supporters he’d love to see an NFL owner say, “get that son of a bitch off the field right now” and fire any player who refuses to stand during the national anthem.
Source: John Bazemore / AP
And while Nike’s decision to feature Kaepernick in its latest campaign was celebrated by many, others were outraged, posting videos and photos on social media of Nike products being cut up, burned, or destroyed.
First the @NFL forces me to choose between my favorite sport and my country. I chose country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive? pic.twitter.com/4CVQdTHUH4
— Sean Clancy (@sclancy79) September 3, 2018
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