9 Celebrities Who Created Their Own Beauty Lines Including Rihanna’s 50 Shaded Concealer Everybody’s Talking About Now

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With the earth-shattering, industry-changing success of Rihanna’s Fenty and Kylie Jenner’s Kylie Cosmetics, more and more celebrities are diving into the -business pond.

Nexter.org gathered some of the most famous lines offered by the celebrities we all love.

Rihanna

Source: Instagram

Back in 2017 Rihanna changed the industry for the better when she launched Fenty with 40 shades of foundation. Now, she’s stepping it up with the launch of Pro Filt’r Concealer in a whopping 50 shades.

While the line’s Match Stix can technically be used to cover up redness and other imperfections, this is Fenty’s first official concealer.

Lady Gaga

Source: Getty Images

2018 has been major for Lady Gaga: She starred in her first feature film A Star Is Born, got “Shallow” nominated for three 2019 Grammy Awards, and just launched “Enigma,” her Las Vegas concert residency.

And here’s one more incredible cool thing she did last year. On the last day of the year internet sleuths noticed HausBeauty.com—a website for her rumored line—officially went live.

Rumors of a Gaga line started in May when fans noticed the singer’s company, Ate My Heart Inc., filed a trademark in February for “Haus ” that covered cosmetics, perfume, and skincare.

She already has a perfume called Fame, which debuted in 2012. She has also fronted M.A.C Viva Glam campaigns in 2009 and 2011.

Kylie Jenner

One of the fastest-selling launches, Kylie Cosmetics started with a small range of those famous lip kits and has grown to include eyeshadows, brushes and highlighters. Every product Jenner launches sells out as quickly as the last, proving that fans can’t get enough of the brand.

KKW

The queen of contouring’s KKW Beautyline has everything fans need to emulate her look, from creamy concealers to sculpting colour sticks. Much like little sis’ Kylie’s brand, the reality star’s first launch – a contour kit – sold out super quick and the collection has since expanded into illuminators and an eyeshadow palette.

Eva Mendes

Source: EvaCIRCA

Eva Mendes is the behind Circa . The line is full of creamy and pigmented color cosmetics—but we particularly love this shadow palette that holds up to ones triple the price.

Drew Barrymore

Source: Flower

This Walmart-exclusive brand, which ranges from lip glosses to makeup brushes, marries affordability with quality—really, really good quality. The formulas were developed in the same labs as many high-end lines, because, as Barrymore has told Allure, “People deserve it!” And the products do speak for themselves.

Jessica Alba

Source: Honest

Since its launch in 2012, the Honest Company has become a game changer in the world of nontoxic, eco-friendly products (its Healing Balm, with sunflower-seed oil and shea butter, even won an Allure Best of award). This year Alba introduced Honest , a skin-care and makeup line that’s completely free of potentially harmful ingredients, like parabens and phthalates.

And unlike some natural products that have zero pigment and as much staying power as a puff of air, these actually hold their own against nonorganic counterparts.

Mary Kate and Ashley Olsen

Source: Getty Images

Designers Mary Kate and Ashley Olsen launched Elizabeth and James’s first scent Nirvana a few years back, but they’ve since expanded the line into a new scent called Bourbon. It’s musky, sweet, and sexy all at once, and we really love it in the unusual dry shampoo formulation.


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9 Celebrities Who Created Their Own Beauty Lines Including Rihanna's 50 Shaded Concealer Everybody's Talking About Now
Title
9 Celebrities Who Created Their Own Beauty Lines Including Rihanna's 50 Shaded Concealer Everybody's Talking About Now
Description
With the earth-shattering, industry-changing success of Rihanna’s Fenty Beauty and Kylie Jenner’s Kylie Cosmetics, more and more celebrities are diving into the beauty-business pond. nexter.org gathered some of the most famous beauty lines offered by the celebrities we all love.
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