Brands Hype Fails: ‘Novichok’ Vodka Branding Slammed After Nerve Agent Death in UK + 4 Other Shameful Examples of Awful Commercials
That’s a pity – these companies managers tried so hard to use hype and advertise how cool their brand is but fails so hard. Nexter.org has compiled a list of most disgusting and unsuccessful examples of marketing.
‘Novichok’ Vodka
Bristol Dry Gin pulled off with the launch of their new 75% proof vodka. It’s name? ‘Novichok Edition’ of course.
Source: Facebook
All in the same week that Amesbury local Dawn Sturgess died from exposure to the nerve agent, whilst her partner remains in hospital after also being poisoned with several areas of Wiltshire are on lock-down as authorities attempt to trace the source of the Novichok.
The West Country distillery announced the new range on 7 July, Sturgess had fallen ill on 30 June, gaining huge worldwide media attention before she sadly died on 8 July.
Many Facebook users have expressed their anger at the marketing plot, citing it as poor taste and insensitive towards the family of Dawn Sturgess.
Source: Facebook
Royal Baby hype
Who doesn’t love everything that connects us with Royals? But when in 2013 Oreo created and shared this advert everybody understood it is not funny and creative at all:
Prepare the royal bottle service! pic.twitter.com/Nlks2kT7Sw
— Oreo Cookie (@Oreo) July 22, 2013
Many of the people I follow on Twitter had adverse reactions:
the absolute worst thing ever put on the web RT @weeddude: Cool or lame? RT @Oreo: Prepare the royal bottle service! pic.twitter.com/0XwgjF5RT0
— Matthew Lynley (@mattlynley) July 22, 2013
Forbes fails with Kylie Jenner
Forbes named Kylie Jenner one of its top 60 richest self-made American women thankfully to her $900M cosmetic fortune. After that, Dictionary.com shared the definition of “self-made” citing with the Forbes article, that got mocked by Twitter users.
However, the term “self-made” didn’t sit well with Twitter users. Jenner is the youngest daughter of the reality TV family in “Keeping up with the Kardashians.”
How Kylie Jenner leveraged her massive social media following to build a $900M cosmetics fortune:https://t.co/3VGT6MpwmX #SelfMadeWomen pic.twitter.com/fxaqucQZWx
— Forbes (@Forbes) July 11, 2018
Pepsi commercial and Kendall Jenner
Pepsi’s commercial featuring Kendall Jenner was another big fail of advertising things in 2017. The ad showcased the model/reality star effortlessly uniting police and protesters—seemingly implying that the world’s problems could be solved by simply sharing a soda.
“Pepsi’s new Kendall Jenner ad was so awful that it did the impossible: It united the Internet.” That was WIRED’s take on the commercial, and it summed up the general reaction.
The irony is that the piece angered everybody primarily because it wanted to anger nobody. By striving so hard to be inoffensive—by highlighting a non-political celebrity, a generic protest, and a trite message—Pepsi came across as cowardly and phony.
IHOP aka IHOB
IHOP announced that it was rebranding as IHOb, the International House of Burgers and the troll war began!
Our NEW burgers are so burgerin’ good, we changed our name to IHOb. For burgers. Go ahead, burger one today. #IHOb pic.twitter.com/lyciVZxAuH
— IHOP (@IHOP) June 11, 2018
By rebranding its product, IHOP reminded us that it’s the best place to get pancakes, but also they are ready to introduce a new line of hamburgers that deserves attention.
Kind of a clever marketing stunt that wouldn’t cost company millions of dollars. As it turned out, that was just a temporary thing that provoked tons of mocking tweets form Burger King fans and other big chains as well as Twitter users.
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