Best logo fonts – small helpful tips

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It is evident how much a logo can make or break the enterprise that is associated with it: sometimes, logos get so famous that they become the “status symbol” that represents the company, or that people love to flaunt even if the product they are purchasing is not from that company: the Playboy bunny has become a pop culture symbol, just like the Lacoste crocodile, or Apple’s apple.

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However, it might be a bit more difficult to see how the font of a logo can make or break the company, but I will give you a quick pointer: think about Coca Cola, or Disney. Both have a typographic logo with a font that is so recognizable that we recognize them even when used for other purposes, for example, t-shirts with phrases written using the Disney logo.

Fonts are incredibly important to create your brand personality, too, specially if your logo is typographic, and sometimes you can’t simply pay a professional to decide on a font for you. In this article we are going to give you some tips so you can just go download free fonts on fontsly.com and get to finding a font that matches your brand image.

For starters, to decide on a font for your logo, you need to decide what’s your “brand image” (the way your brand is projected onto the world, the main colours that are going to be associated with your brand, etc), and “brand personality” (the way your customers see and experience your brand). Do you want to create a strong, cool, professional brand ? Do you want your brand to have an approachable, friendly, down to Earth image ? Once you have your brand image and brand personality ready, you probably will be able to choose which kind of font will fit your needs better.

For example, if your brand image is that of a professional enterprise that dominates the field, you are probably looking for a font that is full of straight lines and is not too ornate. Sans-serif typeface fonts can help you with this, some of them are of course Sans-serif, Futura, Univers (the one used in the FedEx logo), Horizon, among many others.

fedex-logo-photo

However, if your brand image is more classy, elegant and to the point yet still warm, you probably are looking for a font that is a bit more ornate and gives a feeling of luxury and class. For this, typefonts like Serif can give you that vibe that you need: fonts like Garamond (like American Eagle Outfitters), Didot, Neue Swift, Modesto or Revista are going to help you get a feeling of elegance and high class, without being too cold or unapproachable.

american-eagle-photo

However, if your brand is friendly, bubbly, cozy and warm you are looking at a much bigger choice, because this feelings can easily be conveyed through many different font typefaces. You are going to find fonts that fit your image in Sans-serif, serif, script and many others. We can recommend you some original ones like Foco, Tondo (as shown in the picture), Steak, Sassoon, among many others. With a lot of options for creativity comes a lot of options for choices and a lot of research, so go to fontsly.com and get down to business !

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To conclude, another little tip that can help you make or break your brand image: it is OK to use several different fonts in your logo. We recommend that you limit yourself to two or three maximum though, because using too many fonts is just a recipe for disaster. You need to make sure the fonts match and look good together, too, so using the same typeface is already a good indication that they will look good (since they have a similar style). However, if you want to combine different typefaces, follow this advice: the main biggest font is the one that is going to represent your brand the best, so it is not a bad idea to combine a big bold font with a smaller, subtle serif font. Another great idea is combining different versions of the same font: italics, caps or bold, and avoid combining two statement fonts in the same logo because it can make your brand look too aggressive.

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Summary
Title
Best logo fonts - small helpful tips
Description
It is evident how much a logo can make or break the enterprise that is associated with it: sometimes, logos get so famous that they become the "status symbol" that represents the company, or that people love to flaunt even if the product they are purchasing is not from that company: the Playboy bunny has become a pop culture symbol, just like the Lacoste crocodile, or Apple's apple.

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