Amazon Shuts Down 86 Pop-Up Stores Across the US Planning to Expand Its Physical Stores

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Amazon is shutting down all of its US pop-up kiosks as it shifts its strategy toward growing other forms of physical stores.

Keep on reading Nexter.org to know more.

Source: Kohl’s

The new strategy for Amazon 

First reported by The Wall Street Journal, the company announced that it will be shuttering its pop-up kiosks, and all 87 mini-stores are expected to close by April 29th.

Amazon’s pop-up stores have been operating since 2014, usually located inside malls. The stores were typically small, occupying a few hundred square feet, and featured Amazon devices such as its Echo voice-assistant speakers and Kindle e-readers.

The kiosks have also operated inside Kohl’s and Whole Foods stores, with new pop-ups opening up as recently as a few months ago. However, the sudden shutdowns show how abruptly the company is shifting its retail strategy toward expanding its larger physical stores and product offerings.

Source: Getty

Though the pop-ups are coming down, Amazon will move ahead with other retail-store formats, including its bookstores and stores that feature items rated with at least four stars on Amazon’s retail site.

An Amazon spokesperson told The Verge, “After much review, we came to the decision to discontinue our pop-up kiosk program, and are instead expanding Amazon Books and Amazon 4-star, where we provide a more comprehensive customer experience and broader selection.”

The company is also still planning to launch a new line of grocery stores and expand its cashierless convenience stores.


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Amazon Shuts Down 86 Pop-Up Stores Across the US Planning to Expand iPhysical Stores
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Amazon Shuts Down 86 Pop-Up Stores Across the US Planning to Expand iPhysical Stores
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Amazon is shutting down all of its US pop-up kiosks as it shifts its strategy toward growing other forms of physical stores. Keep on reading Nexter.org to know more.
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