Adidas Data Breach: If You Ordered Something Online, You Might Be Affected as Well as Millions of U.S. Customers

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 announced on Thursday that an “unauthorized party” said it had gained access to certain customer data on its US website. 

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Source: adweb2

No system is safe 

Modern life is full of our personal data we leave everywhere including online stores. And of course, some people do not lose the opportunity to steal it and use in their goals proving that no system is safe enough.

Yesterday,  has warned millions of U.S. customers of a potential data breach.

The athletic-wear company announced in a press release on Thursday that an “unauthorized party” claims to have acquired customer data from its U.S. website. According to a preliminary investigation conducted by outside data security firms and law enforcement, the leaked data is believed to be limited in scope.

“The limited data includes contact information, usernames and encrypted passwords,” the statement said. “ has no reason to believe that any credit card or fitness information of those consumers was impacted.”

first became aware of the security issue on June 26, but did not say when the breach occurred.

“We are alerting certain consumers who purchased on .com/US about a potential data security incident. At this time this is a few million consumers,” a spokesperson told Bloomberg.

is committed to the privacy and security of its consumers’ personal data. immediately began taking steps to determine the scope of the issue and to alert relevant consumers,” the company said.

What data had been stolen?

The data that is potentially at risk include customer contact information, like email addresses and physical addresses, as well as login information, like usernames and passwords. The passwords were stored with an encryption, however, which would need to be unencrypted before they could be used.

said that credit-card information and fitness data were likely not affected by the breach.

The company is now working with security firms on a forensic investigation to find out what happened, and it is in the process of alerting customers who may have been affected.

A data breach can threaten not just customers, but also the brand’s image. According to a recent KPMG study, 55% of consumers surveyed globally have decided against purchasing something online due to privacy concerns.

Since 2017, several other major companies have experienced significant data breaches, including Sears, Kmart, Best Buy, Lord & Taylor, Wholefoods, Gamestop, to name a few.


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Adidas Data Breach: If You Ordered Something Online, You Might Be Affected as Well as Other Millions of U.S. Customers
Title
Adidas Data Breach: If You Ordered Something Online, You Might Be Affected as Well as Other Millions of U.S. Customers
Description
Adidas announced on Thursday that an "unauthorized party" said it had gained access to certain customer data on its US website. 
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