4 Tips for Developing Your Brand Online

110

Branding is so ingrained in our culture that it’s hard to imagine a time when it didn’t exist. However, according to The Atlantic, branding didn’t explode into our consciousness until the 1950s and 1960s when packaged goods companies like Procter and Gamble developed brand management. The trend paid off, and more companies followed their lead to establish an identity around otherwise bland products like shampoos and cleaning solutions.

Woman-with-the-laptop-photo

Today our branding goals have expanded into the digital world where companies, entrepreneurs, and celebrities vie for attention. The results can be impressive. A study by Animoto found that 64 percent of those surveyed admitted they purchased a product after viewing a branded social video.

If you’re already a believer that your developing a brand presence online is a must-have in today’s marketplace, the next step is figuring out the foundational pieces to get started.

Create a Business Strategy
Whether you’re trying to sell a product or you just want to raise your profile as an expert in your field, your branding efforts still need a business strategy. Identify what your goals are for your branding efforts. Do you want more sign-ups for an upcoming conference? Or maybe you want to sell a product while simultaneously getting more press for your business in a magazine? Whatever your goals, you need clarity and a path towards success.

Remember that just like any business, your online presence also needs protection and security. Regularly change your social media and website passwords to combat hackers. There’s also your identity to consider. If you’re the face of your own brand, it’s crucial to protect it with an identity theft monitoring service like LifeLock that provides around-the-clock care. Otherwise, your brand could fall into the wrong hands, and everything from your reputation to your credit could face negative repercussions.

Identify Your Target Audience
Once your business strategy and foundation for safety are in place, it’s time to identify your target audience. Do a deep dive into the type of people who buy your product or watch your videos online. What kind of educational background do they have? What does their income level look like, and what do they enjoy doing for fun? You can survey your audience through a service like Survey Monkey or do your own online sleuthing to compile data on the characteristics of your audience.

Knowing precisely what your target market is interested in and what they like to buy already puts you ahead of your competition. You can also take your newfound knowledge and incorporate it into your marketing copy and social media posts to directly appeal to your audience.

Craft Your USP
In a world teeming with brand competition, it’s crucial to create a strong, unique selling proposition, or USP, that helps you stand apart from the crowd. Brainstorm how the features of your product stand out, what makes them unique, and how it directly impacts your customers. Your USP can also be a personal story and how you went from a dead-end job to a thriving business in less than two years. Whatever your USP, incorporate it into your marketing materials to bolster your brand and create more affinity and loyalty from your target audience.

Develop a Marketing Strategy
Once your foundational pieces are in place, it’s time to develop a marketing strategy around your brand. Focus on the areas you know best from Pinterest pins to Instagram engagement. It’s also important not to wing it and create content or work on engagement whenever you feel like it. Schedule out your social media posts in advance on Buffer, build your blog content in batches, and set aside time to engage with your audience to create a consistent and sustainable marketing plan.

With the right approach, branding can be a rewarding experience that yields more attention and sales from your audience. Set your branding plan in motion with the proper online security, followed by a unique marketing strategy you can scale towards success.

Like this post? Let us know!
  • CoolAF (0%)
  • Cool (0%)
  • Whatever (0%)
  • Boring (0%)
  • WTF (0%)
Summary
Title
4 Tips for Developing Your Brand Online
Description
Branding is so ingrained in our culture that it's hard to imagine a time when it didn't exist. However, according to The Atlantic, branding didn't explode into our consciousness until the 1950s and 1960s when packaged goods companies like Procter and Gamble developed brand management.

More News from Nexter